Alessandro Vogel

Graphic designer from Switzerland, based in Locarno.
Practice between editorial design, visual identity, motion design, web design, projection mapping, visual art.

Contact

info@alessandrovogel.ch
@vogel.alessandro

Activity

Co–founder, Visual Artist and VJ at Parasol Collective

Education

HEAD, Genève – Bachelor in Visual Communication [2023–2026]
CSIA, Lugano – Federal Diploma in Graphic design [2018–2022]

Experience

Studio CCRZ, Balerna [2022–2023]
Gysin & Vanetti, Lugano [2021]
Central Studio, Lugano [2020–2022]

Expositions

HEAD–Genève Diplomas Exposition, Geneva [2026]
Maison Saint Gervais, Geneva [2025]
Where Flowers Bloom, Locarno [2023]
SC4 Collective, Mendrisio [2023]

Awards

Winner of the BEA Foundation Prize for Young Artists [2026]
Nominated for the Tremplin Hans Wilsdorf Prize [2026]
Selected project for Where Flowers Bloom, Issue 5 [2023]
Selected project for the SC4 Collective contest, 1st edition [2023]

Things just look like they end up looking [Bachelor Thesis 2/2]

"Things just look like they end up looking" is a project aimed at promoting the cultural heritage of the Maggia Valley (Ticino, Switzerland), born out of a personal exploration of the area. At the heart of the project lies the barn: a modest building, constructed out of sheer necessity and without any artistic ambition, yet essential to rural life in this valley for centuries. Shaped by its surroundings, each barn stands as a silent witness and symbol of a reality that preceded us. Brought together in a book, ten examples selected for their architectural diversity become, through images and notes, an invitation to pause and explore the “aesthetics of necessity”.

Editorial design, Research, Photography [2026]

Supervised by Xavier Erni and Claudy Iannone.
Winner of the BEA Foundation Prize for Young Artists 2026.
Nominated for the Tremplin Hans Wilsdorf Prize 2026.

When form finds itself from within [Bachelor Thesis 1/2]

Through an introspective analysis of an experience I had in the Maggia Valley [Ticino, Switzerland], I discuss the importance of understanding, appreciating and communicating the historical value of a region, and how this value has enabled me to discover myself and my profession from a new perspective.

Research, Editorial design [2026]

Supervised by Florence Marguerat.

Parasol Collective

A book documenting the origins and early activities of Parasol, a collective specialising in improvised audiovisual performances and VJing, founded in 2025 by Alessandro Vogel, Luca Janin, Nadi Mallawa Arachchi and Théo Mathieu. The aim of the book is to create a physical object that documents and showcases a purely digital activity.

Editorial design [2025]

Made with Luca Janin, Nadi Mallawa Arachchi and Théo Mathieu.

L'APAV per la Vallemaggia dal 1975

Summary booklet on the history, the activities and the future of APAV ["Associazione per la protezione del Patrimonio Artistico e Architettonico di Valmaggia"], an association for the protection of the artistic and architectural heritage of Valmaggia [Ticino, CH] on the occasion of its fiftieth anniversary.

Editorial design [2025]
Scoprire il territorio con l'APAV

Poster for a walk to discover the area between Bignasco and Cavergno, organized by APAV ["Associazione per la protezione del Patrimonio Artistico e Architettonico di Valmaggia"], an association for the protection of the artistic and architectural heritage of Valmaggia [Ticino, CH].

Visual identity [2025]
HEAD–Genève Diplomas Exposition

Identity for the HEAD Genève diplomas exposition 2025.

Visual identity, Motion design [2025]

Made with Luca Janin.

UPLOAD Biennale de design graphique

The intention of the proposal is to convey to those less sensitive to graphic design the importance of this profession, through a wide selection of popular Swiss symbols. The graphic system was developed using a custom-made program, allowing us to generate a vast number of combinations with which we create the visuals for the different media.

Visual identity, Motion design, Coding [2025]

Made with Luca Janin.
Supervised by Anette Lenz and Nicolas Baldran.

Paléo Festival Nyon 2026

A sound-responsive visual identity proposal for the 2026 edition, designed to convey the energy of the music festival. This project also includes a nighttime version of the graphic system.

Visual identity, Motion design [2025]

Supervised by Anthony Franklin and Giliane Cachin.

Ngabø x egemonia Feat. Jomax – cLaGuerre

Music video for cLaGuerre by Ngabø and egemonia feat. Jomax. The aesthetic at the heart of the entire AMATEURS album is translated into motion, turning its core vibe into a cinematic experience.
Watch the official music video ↗︎

Creative direction, Video production, Motion design [2025]

Co-directed with Théo Mathieu.

Couvertures de Livres – Clémence Imbert

Publishing project based on Clémence Imbert's research on the covers of a selection of French books. With the existing selection of book cover images from which the headings have been removed, a sequence was created to encourage reflection on the importance of the relationship between text and images, according to the theme of each chapter.

Editorial design [2024]

Made with Julien Kobrin.
Supervised by Xavier Erni and Coline Sunier.

Maison Saint-Gervais Season 2024/25

Fictitious visual identity proposal for Maison Saint-Gervais [Geneva]. By reusing archive posters from its old identity, this project aims to start a new chapter, bringing its past up to date, just as has been done with the building that houses it.

Visual identity, Motion design [2024]

Made with Garance Allely.
Supervised by Anette Lenz, Xavier Erni and Vincent Zaugg.

Spectacle de sortie – Manufacture

Poster design proposal for "Spectacle de sortie", a contemporary dance performance presented by the Manufacture school in Lausanne.

Visual identity [2024]

Supervised by Alice Vodoz, Eilean Friis-Lund and Xavier Erni

Linda e Massimo wedding invitation

The aim of this small project is to bring an element of surprise to guests, making the invitation itself a memorable moment.

Visual identity [2023]

Supervised by Studio CCRZ.

Loro lo sanno?

Poster design proposal for the magazine Where Flowers Bloom, Issue 5. Theme: Redefine the boundaries.

Poster design [2023]

Where Flowers Bloom Issue 5 selected project.

Il manifesto in bianco e nero

Poster created for "The Black-and-White Poster", an exhibition of the Ticino Cantonal Poster Archive.

Poster design [2021]

Supervised by Sidi Vanetti.

60 anni del CSIA

Visual identity for the 60th anniversary of the art school CSIA [Centro Scolastico per le Industrie Artistiche].

Visual identity [2021]

Made with Central Studio. Motion design by Martina Fazzini.