Graphic designer from Switzerland, based in Locarno/Geneva. Practice between editorial design, poster design, visual identity, type design, signage, motion design, mapping, generative and audio-reactive motion design.

Contact
info@alessandrovogel.ch
@vogel.alessandro

Activity
Co–founder of Parasol Collective

Education
HEAD, Genève – Bachelor in Visual Communication [2023–2026]
CSIA, Lugano – Federal Diploma in Graphic design [2018–2022]

Experience
APAV, Coglio – Graphic designer and assistant [2025]
Kam For Sud, Avegno – Graphic designer [2024]
Studio CCRZ, Balerna – Graphic designer [2022–2023]
Gysin & Vanetti, Lugano – Graphic designer [2021]
Central Studio, Lugano – Graphic designer [2020–2022]

Expositions
Maison Saint Gervais, Geneva [2025]
Where Flowers Bloom, Locarno [2023]
SC4 Collective, Mendrisio [2023]

Parasol Collective

"Parasol Collective" is a book documenting the origins and early activities of Parasol, a collective specialising in improvised audiovisual performances and VJing, founded in 2025 by Alessandro Vogel, Luca Janin, Nadi Mallawa Arachchi and Théo Mathieu. The aim of the book is to create a physical object that documents and showcases a purely digital activity.
Editorial design [2025]

L'APAV per la Vallemaggia dal 1975

Summary booklet on the history, the activities and the future of APAV ["Associazione per la protezione del Patrimonio Artistico e Architettonico di Valmaggia"], an association for the protection of the artistic and architectural heritage of Valmaggia [Ticino, CH] on the occasion of its fiftieth anniversary.
Editorial design [2025]

Scoprire il territorio con l'APAV

Poster for a walk to discover the area between Bignasco and Cavergno, organized by APAV ["Associazione per la protezione del Patrimonio Artistico e Architettonico di Valmaggia"], an association for the protection of the artistic and architectural heritage of Valmaggia [Ticino, CH].
Visual identity [2025]

HEAD–Genève Diplomas Exposition

Identity for the HEAD Genève diplomas exposition. Made with Luca Janin.
Visual identity, Motion design [2025]

UPLOAD Biennale de design graphique

The intention of the proposal is to convey to those less sensitive to graphic design the importance of this profession, through a wide selection of popular Swiss symbols. The graphic system was developed using a custom-made program, allowing us to generate a vast number of combinations with which we create the visuals for the different media.
Made with Luca Janin, supervised by Anette Lenz and Nicolas Baldran.
Visual identity, Motion design, Coding [2025]

Paleo Festival Nyon 2026

A sound-responsive visual identity proposal for the 2026 edition, designed to convey the energy of the music festival. This project also includes a nighttime version of the graphic system.
Supervised by Anthony Franklin and Giliane Cachin.
Visual identity, Audio-reactive motion design [2025]

Ngabø x egemonia Feat. Jomax – cLaGuerre

Music video for cLaGuerre by Ngabø and egemonia feat. Jomax. The aesthetic at the heart of the entire AMATEURS album is translated into motion, turning its core vibe into a cinematic experience.
Co-directed with Théo Mathieu.
Video production, Audio-reactive motion design [2025]
↘︎ Watch the official music video

Open Days HEAD–Genève

Moving signage for the Open Days at HEAD–Genève.
Made with Luca Janin, Théo Mathieu and Yasmine Cardoso.
Motion design [2025]

A4 Collective

Posters made with the "exquisite corpse" technique during a workshop entitled "MORE BREAKS LESS HEADACHES" led by Olivier Lebrun.
Made with Garance Allely, Emma Minicelli, Yannik Twizerimana, supervised by Olivier Lebrun.
Poster design [2025]

Couvertures de Livres

Publishing project based on Clemence Imbert's research on the covers of a selection of French books. With the existing selection of book cover images from which the headings have been removed, a sequence was created to encourage reflection on the importance of the relationship between text and images, according to the theme of each chapter.
Made with Julien Kobrin, supervised by Xavier Erni and Coline Sunier.
Editorial design [2024]

Maison Saint-Gervais

Fictitious visual identity proposal for Maison Saint-Gervais [Geneva]. By reusing archive posters from its old identity, this project aims to start a new chapter, bringing its past up to date, just as has been done with the building that houses it.
Made with Garance Allely, supervised by Anette Lenz, Xavier Erni and Vincent Zaugg.
Visual identity, Motion design [2024]

POWER? ENERGIE

"Archives Radicales" directed by Florine Bonaventure with the Archives Contestataires of Geneva, explored editorial processes through radical and anti-oppressive periodicals. The project culminated in a collective A4 fanzine, adopting visual languages such as irony, creative typography, and the recurring use of yellow and black to communicate themes directly and effectively.
Made with Josha Cotteron, Lorenzo Ferrara, Ella Nam, Luca Janin, supervised by Florine Bonaventure.
Editorial design [2024]

Spectacle de sortie

Poster design proposal for "Spectacle de sortie", a contemporary dance performance presented by the Manufacture school in Lausanne.
Poster design [2024]

Linda e Massimo wedding invitation

The aim of this small project is to bring an element of surprise to guests, making the invitation itself a memorable moment.
Supervised by Studio CCRZ.
Visual identity [2023]

EC Studio showreel

Animated showreel proposition for EC Studio. EC Studio is an Italian company specialising in the design and manufacture of display units for accessories such as bags, shoes, hats, belts, jewellery, bum bags, rucksacks and glasses.
Motion design [2023]

You should have seen your face!

Winner poster for the 1st edition of the SC4 collective contest and exhibition. Theme: Mute expression.
Poster design [2023]

Castiglioni rebranding showreel

Showreel for the rebranding of the woodcraft company Castiglioni by Studio CCRZ.
Motion design [2023]

Loro lo sanno?

Winner poster of the 5th edition of the art contest, exhibition and magazine by Where Flowers Bloom. Theme: Redefine the boundaries.
Poster design [2023]

Il manifesto in bianco e nero

Poster created for "The Black-and-White Poster", an exhibition of the Ticino Cantonal Poster Archive.
Supervised by Sidi Vanetti.
Poster design [2021]

60 anni del CSIA

Visual identity for the 60th anniversary of the art school CSIA [Centro Scolastico per le Industrie Artistiche].
Made with Central Studio. Motion design by Martina Fazzini.
Visual identity, Motion design [2021]