Graphic designer from Switzerland, based in Locarno.
Practice between editorial design, visual identity, motion design, mapping, visual art.
info@alessandrovogel.ch
@vogel.alessandro
Co–founder, Visual Artist and VJ at Parasol Collective
Education
HEAD, Genève – Bachelor in Visual Communication [2023–2026]
CSIA, Lugano – Federal Diploma in Graphic design [2018–2022]
Studio CCRZ, Balerna [2022–2023]
Gysin & Vanetti, Lugano [2021]
Central Studio, Lugano [2020–2022]
HEAD–Genève Diplomas Exposition, Geneva [2026]
Maison Saint Gervais, Geneva [2025]
Where Flowers Bloom, Locarno [2023]
SC4 Collective, Mendrisio [2023]
BEA Foundation Prize for Young Artists [2026]
Nominated for the Tremplin Hans Wilsdorf Prize [2026]
SC4 Collective art contest, First edition [2023]
Where Flowers Bloom art contest, Issue 5 [2023]
"Things just look like they end up looking" is a project aimed at promoting the cultural heritage of the Maggia Valley (Ticino, Switzerland), born out of a personal exploration of the area. At the heart of the project lies the barn: a modest building, constructed out of sheer necessity and without any artistic ambition, yet essential to rural life in this valley for centuries. Shaped by its surroundings, each barn stands as a silent witness and symbol of a reality that preceded us. Brought together in a book, ten examples selected for their architectural diversity become, through images and notes, an invitation to pause and explore the “aesthetics of necessity”.
Through an introspective analysis of an experience I had in the Maggia Valley [Ticino, Switzerland], I discuss the importance of understanding, appreciating and communicating the historical value of a region, and how this value has enabled me to discover myself and my profession from a new perspective.
A book documenting the origins and early activities of Parasol, a collective specialising in improvised audiovisual performances and VJing, founded in 2025 by Alessandro Vogel, Luca Janin, Nadi Mallawa Arachchi and Théo Mathieu. The aim of the book is to create a physical object that documents and showcases a purely digital activity.
Summary booklet on the history, the activities and the future of APAV ["Associazione per la protezione del Patrimonio Artistico e Architettonico di Valmaggia"], an association for the protection of the artistic and architectural heritage of Valmaggia [Ticino, CH] on the occasion of its fiftieth anniversary.
Poster for a walk to discover the area between Bignasco and Cavergno, organized by APAV ["Associazione per la protezione del Patrimonio Artistico e Architettonico di Valmaggia"], an association for the protection of the artistic and architectural heritage of Valmaggia [Ticino, CH].
Identity for the HEAD Genève diplomas exposition 2025.
The intention of the proposal is to convey to those less sensitive to graphic design the importance of this profession, through a wide selection of popular Swiss symbols. The graphic system was developed using a custom-made program, allowing us to generate a vast number of combinations with which we create the visuals for the different media.
A sound-responsive visual identity proposal for the 2026 edition, designed to convey the energy of the music festival. This project also includes a nighttime version of the graphic system.
Music video for cLaGuerre by Ngabø and egemonia feat. Jomax. The aesthetic at the heart of the entire AMATEURS album is translated into motion, turning its core vibe into a cinematic experience.
Watch the official music video ↗︎
Publishing project based on Clémence Imbert's research on the covers of a selection of French books. With the existing selection of book cover images from which the headings have been removed, a sequence was created to encourage reflection on the importance of the relationship between text and images, according to the theme of each chapter.
Fictitious visual identity proposal for Maison Saint-Gervais [Geneva]. By reusing archive posters from its old identity, this project aims to start a new chapter, bringing its past up to date, just as has been done with the building that houses it.
Poster design proposal for "Spectacle de sortie", a contemporary dance performance presented by the Manufacture school in Lausanne.
The aim of this small project is to bring an element of surprise to guests, making the invitation itself a memorable moment.
Winner poster of the 5th edition of the art contest, exhibition and magazine by Where Flowers Bloom. Theme: Redefine the boundaries.
Poster created for "The Black-and-White Poster", an exhibition of the Ticino Cantonal Poster Archive.
Visual identity for the 60th anniversary of the art school CSIA [Centro Scolastico per le Industrie Artistiche].